Email
RSS
Twitter
Facebook
June 30, 2011
Feeling Just Ducky
Three.
According to Mr. Owl, that’s how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop. More >>
Browse
Latest |
Most Popular |
Most Saved
Go to the TATTOO Projects website
June 30, 2011
Three.
According to Mr. Owl, that’s how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop. More >>
November 8, 2010
Failing is not fun, however, it’s expected of everyone and in every industry. It’s a way of life, right? Not in advertising…at least thats what people are led to believe. Derek Walker wrote an intriguing article in the small agency diary on AdAge. According to this article, failure is not accepted in this industry. More >>
June 17, 2010
Focus groups are being held in ten different cities across the country for Hoover.
What are we researching? We can’t tell you that, you silly gooses. But we can let you suffer through it with us! More >>
June 8, 2010
Nothing says Stake Your Claim like a pocket-sized pickaxe. Tattoo Projects created this cut-out postcard for UNC-Charlotte to send to all incoming freshman and prospective incoming freshman for Fall 2010. It’s a creative and useful way to congratulate those who have been accepted to the University and also remind those who have been accepted but who are not yet enrolled that the deadline was May 1st, 2010. A clever way to give lasting power to a direct mail piece eh?
June 4, 2010
In our humble opinion, Consumer Reports (CR) is arguably the world’s preeminent publication on evaluating and grading products and service. The publication has built a world-reknown reputation on reviewing and comparing consumer products and services based on unbiased results from their in-house testing laboratory. Understandably, CR does not permit the commercial use of its comparisons. This standard allows them to maintain their “independence and impartiality”. That’s a bummer for us, however — our client, Hoover, is ranked for having 6 out of the top 10 best full size vacuums including # 1 and # 2. Unfortunately, we have no way of marketing this rating for the product. Aside from all the normal national broadcast, strategy and campaign development — we are designing new packaging for several Hoover products, new FSIs, and online banner advertising. Our mouths water at the prospect of bold type proclaiming that Hoover has more top-ranked products by Consumer Reports than any other brand. In a world where integrity is often hard to scratch up, we find ourselves drowning in a sea of the stuff. More power to CR for their buffalo stance — and more power to our creative teams in finding smart, creative ways to share this information with the world, while still playing by the rules. .
May 25, 2010
It’s a big week in Charlotte, NC for race fans. Now home to the NASCAR Hall-of-Fame, which opened it’s doors on May 11th, 2010, thousands of people have come to Charlotte to show their loyalty to the sport and experience what has been a huge event in NASCAR history – the grand opening and inductions into the NASCAR Hall-of-Fame held on May 23rd. Tattoo Projects was was given the opportunity to take part in the grand opening with the Earnhardt family. Rudy Banny and Buffy McCoy Kelly took charge in press handling for Teresa Earnhardt. The first class of inductees into the hall-of-fame included the late Bill France, Sr., the late Bill France, Jr., Richard Petty, Junior Johnson, and the late Dale Earnhardt.
Race week isn’t over yet. And…it’s not just about the races! This weekend, May 27th-29th, Food Lion is sponsoring the annual “Speed Street” event held right here in the heart of Charlotte. Speed Street includes exciting appearances by musicians and race-car drivers, a chance to win prizes, participate in Q&A sessions, and even get autographs. Appearances will be made by country musicians such as Rodney Atkins, Luke Bryan, and Josh Turner. Other appearances will be made by Everclear, Corey Smith and much more. And the best news about this is…it’s free!
May 19, 2010
Great branding starts at home. Before you can be a true brand ambassador, you’ve got to really, truly, feel the love. In conjunction with our current work on invigorating the Hoover brand, we went straight to the heart of Hoover HQ with some bigger-than-life brand inspiration. Tattoo replaced the many of the headquarters’ gray and tan walls with floor-to-ceiling brand messages and beauty shots, a la Steve Grubman Photography. Stay tuned for round two — some great surprises are in store.
November 6, 2008
New wins for Tattoo: Sheetz Convenience Stores 2009 branding effort, and UNC Charlotte agency of record! We are looking for some great AE talent, so send your resumè to j...@tattooprojects.com. On December 1st, we’ll be moving into our new space in Charlotte’s SouthEnd. Stay tuned for photos, and more new work from Tattoo.