September 2, 2010
Packaging is an important concept when it comes to your product and brand identity. This packaging design rebrands carrots as junk food just to get kids to eat more of them! What is this world coming to? However, this should get the point across that looks and packaging say a lot when it comes to [...]
SHARE | No Comments »August 31, 2010
Following up on the idea of social media being one of the newest and most popular ways of communicating and marketing your products, blogs are not only important in getting an audiences attention, but also in establishing relationships. But, you have to be careful in this aspect of social media. You have to be the [...]
SHARE | No Comments »August 30, 2010
“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following: 1. Never mind whether PR means press release, lets start a new conversation 2. Moderation goes beyond answering on behalf of someone, it means [...]
SHARE | No Comments »August 23, 2010
Brand Identity. It’s the way you want your consumers to view your product or your brand and it’s one of the most important aspects of the advertising/marketing industry, so it better be done right. All it takes sometimes is one move and your brand identity can go tumbling downhill…fast. Pepsi, for example, has undergone [...]
SHARE | No Comments »August 17, 2010
It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. [...]
SHARE | No Comments »October 13, 2009
A new article posted on Advertising Age website discusses the idea the concept of the “Average American” is surely fading away and advertisers must create new marketing strategies to contend with this quickly evolving market. According to demographics expert Peter Francese: “The concept of an ‘average American’ is gone, probably forever. The average American has [...]
SHARE | No Comments »September 23, 2009
Creativity Online highlights the top 5 advertisements of the past week. This week’s top 5 are quite interesting, especially the Allan Gray’s Investments James Dean commercial. The Ad was created by the King James Group and it entertains the idea of what if James Dean’s untimely death never took place. click here for the video [...]
SHARE | No Comments »December 10, 2008
Here’s a good bit of something to stick in your hat today, from Marketing Daily. Corporate blogs are typically not much more than shameless self promotion. Then, of course, there are the ones that are disguised as consumer blogs, designed to sing the praises of a corporation incognito. Then there are the elite brands, like [...]
SHARE | 2 Comments »September 4, 2007
Cool new study by the Corporate Executive Board’s Advertising and Marketing Communications Roundtable. Here’s the nutshell of what they came up with: “The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model for some marketers. In this model, marketers [...]
SHARE | No Comments »May 24, 2007
In April, Msnbc.com launched A Fuller Spectrum of News branding campaign. With forward-thinking VP Marketing Catherine Captain at the helm, the campaign about news IS news. With its elements that allow consumers to engage and participate with the brand, Msnbc.com makes news more digestible. And dare I say, fun. Cool parts of the campaign include [...]
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