October 13, 2009
A new article posted on Advertising Age website discusses the idea the concept of the “Average American” is surely fading away and advertisers must create new marketing strategies to contend with this quickly evolving market. According to demographics expert Peter Francese:
“The concept of an ‘average American’ is gone, probably forever. The average American has been [...]
September 23, 2009
Creativity Online highlights the top 5 advertisements of the past week. This week’s top 5 are quite interesting, especially the Allan Gray’s Investments James Dean commercial. The Ad was created by the King James Group and it entertains the idea of what if James Dean’s untimely death never took place.
click here for the video
Info via [...]
December 10, 2008
Here’s a good bit of something to stick in your hat today, from Marketing Daily. Corporate blogs are typically not much more than shameless self promotion. Then, of course, there are the ones that are disguised as consumer blogs, designed to sing the praises of a corporation incognito. Then there are the elite brands, like [...]
SHARE | 2 Comments »September 4, 2007
Cool new study by the Corporate Executive Board’s Advertising and Marketing Communications Roundtable. Here’s the nutshell of what they came up with: “The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model for some marketers. In this model, marketers [...]
SHARE | No Comments »May 24, 2007
In April, Msnbc.com launched A Fuller Spectrum of News branding campaign. With forward-thinking VP Marketing Catherine Captain at the helm, the campaign about news IS news. With its elements that allow consumers to engage and participate with the brand, Msnbc.com makes news more digestible. And dare I say, fun.
Cool parts of the campaign include ?¢‚Ǩ?ìNewsBreaker,?¢‚Ǩ? [...]