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November 9, 2010
Help us out and give us your feedback by taking this survey please! We need as much feedback as we can get. It’s only three questions…so it will take no more than about 5 seconds of your time. Thanks!
November 8, 2010
Failing is not fun, however, it’s expected of everyone and in every industry. It’s a way of life, right? Not in advertising…at least thats what people are led to believe. Derek Walker wrote an intriguing article in the small agency diary on AdAge. According to this article, failure is not accepted in this industry. More >>
November 3, 2010
Listening to insight from those who know what they are talking about and love what they do is often times refreshing and always helpful. Today’s article on Conversation Agent discusses some very innovative 2010 marketing quotes. More >>
November 1, 2010
Social media has changed every business and industry in some way, shape or form whether we’re talking the food industry, retail industry, or the advertising industry (especially the advertising). Twitter, facebook, myspace, and blogs have become such a key component for companies they have basically taken over as the “company communicator.” More >>
October 12, 2010
The Gap clearly went wrong when it comes to their brand identity. As a very well-known and established company The Gap decided to change their logo, releasing the new one 3 days ago. Ever since…consumers have not been happy with it. More >>
September 2, 2010
Packaging is an important concept when it comes to your product and brand identity. This packaging design rebrands carrots as junk food just to get kids to eat more of them! What is this world coming to? However, this should get the point across that looks and packaging say a lot when it comes to a product…not only to kids.
August 31, 2010
Following up on the idea of social media being one of the newest and most popular ways of communicating and marketing your products, blogs are not only important in getting an audiences attention, but also in establishing relationships. More >>
August 30, 2010
“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following: More >>
August 23, 2010
Brand Identity. It’s the way you want your consumers to view your product or your brand and it’s one of the most important aspects of the advertising/marketing industry, so it better be done right. All it takes sometimes is one move and your brand identity can go tumbling downhill…fast. More >>
August 17, 2010
It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. More >>
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