Go to the TATTOO Projects website
October 13, 2009
A new article posted on Advertising Age website discusses the idea the concept of the “Average American” is surely fading away and advertisers must create new marketing strategies to contend with this quickly evolving market. According to demographics expert Peter Francese:
“The concept of an ‘average American’ is gone, probably forever. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”
September 23, 2009
Creativity Online highlights the top 5 advertisements of the past week. This week’s top 5 are quite interesting, especially the Allan Gray’s Investments James Dean commercial. The Ad was created by the King James Group and it entertains the idea of what if James Dean’s untimely death never took place.
Info via Creativity-online.com
December 10, 2008
Here’s a good bit of something to stick in your hat today, from Marketing Daily. Corporate blogs are typically not much more than shameless self promotion. Then, of course, there are the ones that are disguised as consumer blogs, designed to sing the praises of a corporation incognito. Then there are the elite brands, like Apple, who don’t even bother with a corporate blog — but there are plenty third-party blogs about them out there. I don’t know about you, but if I ever wanted to know something about a brand, their corporate blog would be the LAST place I’d look. Just sayin’.
September 4, 2007
Cool new study by the Corporate Executive Board’s Advertising and Marketing Communications Roundtable. Here’s the nutshell of what they came up with: “The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model for some marketers. In this model, marketers hire numerous disparate marketing partners?¢‚Ǩ‚Äùsometimes on a project basis?¢‚Ǩ‚Äùto leverage their special talents and expertise as needed, according to the report. The payoff, it adds, is communications that are more personal, speak directly to the consumer and do a better job of boosting brand perception, penetrating new markets and impacting sales.”
Read Adweek’s account of how the project-based model rocks the house, here.
May 24, 2007
In April, Msnbc.com launched A Fuller Spectrum of News branding campaign. With forward-thinking VP Marketing Catherine Captain at the helm, the campaign about news IS news. With its elements that allow consumers to engage and participate with the brand, Msnbc.com makes news more digestible. And dare I say, fun.
Cool parts of the campaign include ?¢‚Ǩ?ìNewsBreaker,?¢‚Ǩ? an online RSS-fed game. It’s also the first branded audience participatory in-cinema game, which busted loose in Los Angeles, Philadelphia and White Plains, NY.
?¢‚Ǩ?ìThis campaign is intentionally different and unexpected for a news organization,?¢‚Ǩ? said Captain.
See elements of A Fuller Spectrum of News campaign here.
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