Tattoo Projects Born to Blog

September 23, 2009

Creativity’s top 5

Creativity Online highlights the top 5 advertisements of the past week.  This week’s top 5 are quite interesting, especially the Allan Gray’s Investments James Dean commercial.  The Ad was created by the King James Group and it entertains the idea of what if James Dean’s untimely death never took place.

click here for the video

Info via Creativity-online.com

May 13, 2008

One Big Award Is Cool.

Creativity reports that agency “Fallon solicited its present staff and alumni to cement their place in history by contributing awards won to be eventually melted into one solid metal mural for a project called ‘You Are Fallon.’” We have always been big fans of sharing, and giving awards away to our folks. Awards are great to get, but they can’t help but divide agency creatives and wage silent, competitive, internal war. Putting them all in one big pot and melting them down is a great way to let everybody in the agency share the love. I also particularly like the fact that the creative who hatched the idea for the project declined to be named. That’s cool.

February 25, 2008

The Diablo is in the Details

Gotta love Diablo Cody, who took Best Original Screenplay at the Oscars last night. It was the former exotic dancer’s first time at the Oscars — as she waltzed in and took home the hardware for her screenplay, “Juno”. I know that everyone raved about the movie’s fast-paced, witty dialog. But it felt like Napoleon Dynamite on girl steroids, and certainly took awhile for it to grow on me. (My favorite Junoism: “Do me a solid.”)  Anyway, you’ve gotta love Diablo Cody for her colorful creativity, and for being able to pack in such sheer volume of aphorisms into such a short window of time. Read more about this crazy chick here.

December 14, 2007

Less is the New More

At the bagel place this morning, Rudy ordered a six-cheese bagel. “How about something on that?” the dude behind the counter asked. “What could I possibly want on that?” Rudy said. “I mean, it’s already got six cheeses on it. What more could you possibly have on that thing?” The guy told him how great cream cheese would be, and that lots of people do it.

The scenario bore a striking resemblance to a time (not at Tattoo Projects) when I listened as a consumer research proposal was being “sold” to client. And the client needed research about like a six-cheese bagel needs cream cheese. It was embarrassing.

The most exciting things about the marketing biz are creativity and opportunity, for marketers and agencies alike. With so many fabulous ways to help a marketer grow their brand, why do so many agencies insist on selling stuff the client doesn’t need?  Well, Rudy opted out of the cream cheese. And then decided that he really didn’t need the bagel, either.