August 16, 2010
‘What’s next?’ seems to be the only logical question when it comes to the social networking site called Facebook. It’s growing popularity and abilities in the world of internet just doesn’t seem to stop. Now, Delta Airlines has added a “facebook ticket window”, which allows users to book a flight while signed onto their facebook [...]
SHARE | No Comments »August 13, 2010
MasterCard has been hitting the streets with their new ads to promote their new MasterCard Marketplace website, which offers a shopping venue for MasterCard customers that is packed with discounts. As they would put it, “it’s a smarter way to shop online. What makes this new campaign interesting is that it is blurring boundaries. [...]
SHARE | No Comments »August 11, 2010
Getting a celebrity to be featured in an advertisement is not an easy process. It can take months of back and forth negotiating before any photos or film can be shot. The current way of doing things is not only inefficient; it is unrealistic for many advertising vehicles. Banner ads, for example, are rarely ever [...]
SHARE | No Comments »July 22, 2007
Microchips are now fixed to car windshields as toll-paying devices, on “contactless” payment cards. They’re embedded in Michelin tires, library books, passports, work uniforms, luggage, and, unbeknownst to many consumers, on a host of individual items, from Hewlett Packard printers to Sanyo TVs, at Wal-Mart and Best Buy.?Ǭ† Now, you can have one implanted in [...]
SHARE | No Comments »July 9, 2007
Wondering what to do with all those photos of yourself? Animate them! Gizmoz allows you to upload your pix, turn yourself into an avatar, and then animate the whole thing. Remember “Elf Yourself”? This is like that, only without the pointy-toed shoes. Taco Bell is currently using Gizmoz for a commercial slated to appear during [...]
SHARE | No Comments »June 15, 2007
Adidas has my dream pop-up store in Paris. It boasts a hi-tech virtual mirror which captures the feet and legs of the customer, then merges them with images of shoes. Shoes are equipped with RFID, so you can find out all about them without having to talk to anybody. Bottom line: the pop-up is a [...]
SHARE | No Comments »May 31, 2007
And I thought I was cool, with the Mac Mini/flat screen TV over the fireplace/wireless keyboard combo. No, that’s not cool– SURFACE is cool. I’ve read that you can place a wi-fi digital camera on it, and watch the pictures spill out. Gives me goosebumps. I’m clearing a space in front of my couch right [...]
SHARE | No Comments »May 28, 2007
This video collaboration technology from HP makes holding meetings in Second Life seem so 1982. Named “Halo” (works for me, because it does appear to be heaven-sent), the technology allows people in different locations to see each other (life-size) and communicate in real time. Used in the making of Shrek, here’s what they have to [...]
SHARE | No Comments »May 26, 2007
The ongoing conversation about the future of advertising is always interesting. Bob Garfield has gotten a lot of attention for his opinions in Ad Age, Bob Garfield’s Chaos Scenario 2.0, The Post Advertising Age. It’s a great testament to the healthy fluctuations of an incredibly dynamic industry. Fact is, consumers are an itchy group– eager [...]
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