Tattoo Projects Born to Blog

May 26, 2007

Video may have killed the radio star, but…..

The ongoing conversation about the future of advertising is always interesting. Bob Garfield has gotten a lot of attention for his opinions in Ad Age, Bob Garfield’s Chaos Scenario 2.0, The Post Advertising Age. It’s a great testament to the healthy fluctuations of an incredibly dynamic industry. Fact is, consumers are an itchy group– eager to try something new at every turn. It’s all good, healthy stuff that separates the strong from the weak.

Amid Garfield’s Nostradamus riff, I think the most hearty thought in the article was Bruce Owen’s quote, “”The willingness to pay by consumers is far greater per eyeball than the willingness of advertisers.” Ain’t that the truth.

Garfield notes that consumers want content “on their terms”. Discovering and understanding what those terms are, and creating work that engages them, is an art. And that’s what we do.

To all you Bob Garfield followers, check out The Myth of User-Generated Advertising; it’s worthy of adding to your repertoire in the marketingscape debate.