August 31, 2010
Following up on the idea of social media being one of the newest and most popular ways of communicating and marketing your products, blogs are not only important in getting an audiences attention, but also in establishing relationships. But, you have to be careful in this aspect of social media. You have to be the [...]
SHARE | No Comments »August 30, 2010
“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following: 1. Never mind whether PR means press release, lets start a new conversation 2. Moderation goes beyond answering on behalf of someone, it means [...]
SHARE | No Comments »August 24, 2010
Advertising agencies vary all across the board when it comes to size, money, work, how the business is run, etc. But that’s a fact about any industry, really. However, agencies tend to be identified by their size too often for what it’s worth. “Both small and large agencies have size thrust upon them as a [...]
SHARE | No Comments »August 17, 2010
It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. [...]
SHARE | No Comments »July 23, 2010
The Internet is a relatively new medium for advertisers and is still unknown territory in some respects. After the World Wide Web’s start in 1989, advertisers have come a long way, but there is still a long way to go. It is now 2010 and advertising still trying to crack the code on Internet advertising. [...]
SHARE | No Comments »July 12, 2010
Spain may have emerged victorious on the pitch, but they are not the only winners this year. When all was said and done, another team successfully made all the competition fade away: Coca Cola. For this World Cup Coca Cola made a gamble. Coke pushed its new sonic branding as the crowning jewel of [...]
SHARE | No Comments »July 9, 2010
Sports…why do they have such a huge impact on almost every aspect of our lives? After an hour long special coverage on what could have been a ten minute coverage for LeBron James to announce his “decision” to play for Miami Heat, one more blog on him and the impact of professional athletes on not [...]
SHARE | No Comments »July 5, 2010
As BP’s oil spill continues to haunt the Gulf of Mexico, there’s growing evidence that Americans are trying to strike back at the oil giant by avoiding BP-branded gas pumps. There are roughly 10,000 BP gas stations across the US, and some stations have reported a dramatic decline in sales in recent weeks from 10 percent to 40 percent. The [...]
SHARE | No Comments »June 29, 2010
There’s a new way to advertise, and who is in charge of it? Apple, of course. iAds are expected to start popping up on your iPhones later this week. This application will allow companies to send advertisements to iPhones. A recent article in AdAge discusses that for some companies this could take weeks, even months, [...]
SHARE | No Comments »June 25, 2010
No one understands customer service like The Ritz-Carlton Hotel. They’ve achieved world-renown expertise in the high art of taking care of clients. It’s no secret that they will go to extreme measures to make their guests completely happy. The Ritz brand culture is built on not just treating guests well — but on truly knowing [...]
SHARE | No Comments »