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September 24, 2009

The State of Advertising

In a film full of interesting and accomplished spokespersons for our industry, Lee Clow’s vision of putting the inmates in charge of the asylum is the one that’s most attractive to me. The film confirms that Clow is the straightest shooter and the most unconventional, fearless leader in advertising.
Hal Riney also has some powerful things [...]

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August 21, 2009

When Life Gives You Lemons…

The advertising industry is already a difficult business with extremely tight deadlines, demanding clients, and limited budgets.  Now, with the recent economic downturn, the industry has cut nearly 70,000 jobs.
Lemonade, a documentary exploring the lives of people who once worked in the ad field, shows how these people are managing with their recent job loss [...]

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December 14, 2007

Less is the New More

At the bagel place this morning, Rudy ordered a six-cheese bagel. “How about something on that?” the dude behind the counter asked. “What could I possibly want on that?” Rudy said. “I mean, it’s already got six cheeses on it. What more could you possibly have on that thing?” The guy told him how great [...]

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November 19, 2007

“…96.2% of all statistics are made up.”

Almost made it to the Idea Conference this year, but my nails weren’t quite dry.
Last year was apparently a great success, with a round of inspiration for all. This one I particularly like, Euro’s David Jones, “taking a swipe at the research and pre-testing industry.” Mr. Jones exhorted listeners to stop asking permission. Drawing [...]

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September 14, 2007

F* Me Marketing

Was just about to blog about the latest survey on search results vs. print advertising. But then I saw the Marshall’s Shoe Mobile. Perfect timing. Search is awesome, necessary, and makes the world go ’round. But there’s NOTHING that can beat the impact of a cool stunt, in the right place at the right time.

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September 4, 2007

Project-basis is the new Black!

Cool new study by the Corporate Executive Board’s Advertising and Marketing Communications Roundtable. Here’s the nutshell of what they came up with: “The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model for some marketers. In this model, marketers [...]

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August 13, 2007

You suck — Prove us wrong.

Got our eyes peeled this month for some fresh free-thinkers. Art direction, copywriting, design. Who do you know that we should know? Guys must look good with shirts off, girls must rock the hot-pants. Great portfolio in hand, of course. Pass it along.

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July 17, 2007

“Head-Up-Their-Ass Marketers Shove Product Up Ass” — Adrants

Couldn’t resist passing along this funny post from one of our favorite ad blogs, Adrants.?Ǭ† Steve Hall never misses an opportunity to serve up commentary on the sauciest and raciest marketing out there. This one, for Bling H2O, is just downright funny. Read the post on Adrants here.

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July 11, 2007

Writing on the Wall

Here’s an insightful commentary on the future of advertising, told through photos in a coffee-table book. The book is a collection of photos of the remains of hand-painted advertising on the sides of old buildings. Castor oil, garter belts, horses– all things that marketers thought people would ALWAYS need. While we’re forging ahead, trying to [...]

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May 29, 2007

Don’t just sit there– create a revenue stream!

Certainly, you’ve already heard the soon-to-be-famous quote made just a few days ago by Google senior VP, Alan Eustace and VP Jeff Huber: “(Google) accepts that some projects will never have an associated revenue stream.”
Companies challenge their talent to create innovative ways to engage consumers, and turn a profit from it. That’s what makes the [...]

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