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August 17, 2010
It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. More >>
July 23, 2010
The Internet is a relatively new medium for advertisers and is still unknown territory in some respects. After the World Wide Web’s start in 1989, advertisers have come a long way, but there is still a long way to go. It is now 2010 and advertising still trying to crack the code on Internet advertising. More >>
July 12, 2010
Spain may have emerged victorious on the pitch, but they are not the only winners this year. When all was said and done, another team successfully made all the competition fade away: Coca Cola. More >>
July 9, 2010
Sports…why do they have such a huge impact on almost every aspect of our lives? After an hour long special coverage on what could have been a ten minute coverage for LeBron James to announce his “decision” to play for Miami Heat, one more blog on him and the impact of professional athletes on not only people, but companies too, cannot be considered too much to say the least. This will continue to be discussed for…well, a long time. More >>
July 5, 2010
As BP’soil spill continues to haunt the Gulf of Mexico, there’s growing evidence that Americans are trying to strike back at the oil giant by avoiding BP-branded gas pumps. More >>
June 29, 2010
There’s a new way to advertise, and who is in charge of it? Apple, of course. iAds are expected to start popping up on your iPhones later this week. More >>
June 25, 2010
No one understands customer service like The Ritz-Carlton Hotel. They’ve achieved world-renown expertise in the high art of taking care of clients. It’s no secret that they will go to extreme measures to make their guests completely happy. More >>
June 18, 2010
Brand loyalty is an important concept in advertising that many people follow, whether they realize it or not. Some go to the absolute extreme and actually tattoo brand logos on their body. When Tattoo Projects first started in 2006 we focused on leaving our clients with an everlasting impression of our work- a tattoo if you will. We take great pride in the work we do and want to leave our clients truly satisfied.
September 24, 2009
In a film full of interesting and accomplished spokespersons for our industry, Lee Clow’s vision of putting the inmates in charge of the asylum is the one that’s most attractive to me. The film confirms that Clow is the straightest shooter and the most unconventional, fearless leader in advertising.
Hal Riney also has some powerful things to say in this documentary. Like how few people are truly great at making ads and how few people get the chance to do great work.
Considering the cast, which includes Riney, Clow, Jeff Goodby, Rich Silverstein, Dan Wieden, David Kennedy, George Lois, Mary Wells, Cliff Freeman, Jim Durfee and Phyllis K. Robinson, L.A. Times film critic, Kenneth Turan says:
They couldn’t be more different from each other, but they are all recognizable as members of the same irreverent, iconoclastic tribe, people who could make you walk a mile for a Camel and smile while you’re doing it.
Doug Pray, the film’s director, hopes his film will “inspire artists and writers to strive to make more meaningful, more entertaining, or more socially uplifting ads.” Which is a good thing to hope for, but it’s the left-brained clients (who are holding all the cards) that need to be inspired.
Advertising at its best is much more than commerce. That’s what this film is about and that’s what people will most likely take from it. Why advertising is so rarely at its best is a question that goes unanswered. But the answer isn’t hard to find. The people who pay for the ads want to move product, but for the most part are blind to the fact that to move product you first have to move people.
words accredited to David Burn @ Adpulp
August 21, 2009
The advertising industry is already a difficult business with extremely tight deadlines, demanding clients, and limited budgets. Now, with the recent economic downturn, the industry has cut nearly 70,000 jobs.
Lemonade, a documentary exploring the lives of people who once worked in the ad field, shows how these people are managing with their recent job loss whether if it was beneficial to their lives or devastating.
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