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June 30, 2011

Feeling Just Ducky

Three.

According to Mr. Owl, that’s how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop. More >>

listen

November 3, 2010

Remarkable Marketing Insight


Listening to insight from those who know what they are talking about and love what they do is often times refreshing and always helpful. Today’s article on Conversation Agent discusses some very innovative 2010 marketing quotes. More >>

delivery

October 20, 2010

World’s Largest Delivery…

A delivery man in NYC delivers the world’s largest delivery.com order…all while his sidekick captures the whole delivery.

bc

October 19, 2010

October is all about Pink…

October is breast cancer awareness month, one of the largest well-known charities that is important to a lot of people for many different reasons. The campaigns and ads for breast cancer awareness are awesome. Breast cancer awareness is seen and heard all throughout the country at places including restaurants, races, businesses, events, etc. This charity knows how to get the word out and raise money for a good cause. More >>

bored

October 15, 2010

Are you bored at work?

It’s easy for companies to fall into a pattern of predictability and the feeling of same ole same ole. Predictability is not always a bad thing, however, it can also be a good idea for companies to be innovative. An article that explores the idea of a boring company and ways to fix it lists five ways to make sure your company doesn’t become boring: More >>

asdfk

August 13, 2010

MasterCard: Hitting the Streets

MasterCard has been hitting the streets with their new ads to promote their new MasterCard Marketplace website, which offers a shopping venue for MasterCard customers that is packed with discounts. As they would put it, “it’s a smarter way to shop online. More >>

December 8, 2007

Rockin’ and Pioneerin’

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RadioHead is conducting a musical experiment that takes takes guts and experience — both of which they have in spades. The band is allowing consumers to “pay what they want” for the downloadable version of their  album,  “In the Rainbows”. Buyers can pay zero or whatever they please up to £99.99 (about $212) for the album in MP3 form. We are very excited about this kind of aggressive move in the topsy-turvy music world. We were psyched with Prince’s bold marketing maneuver, and we’ll dig watching this one unfold.

October 17, 2007

Current Gets All Grown Up

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Current TV hit a major milestone last month when it became the youngest cable network to win an Emmy — for outstanding achievement in interactive TV. As of today, the user-generated-news website launched by Al Gore and Co. just two years ago has a new look, a new focus and a new domain: Current.com. What started out as an online community for aspiring and up-and-coming filmmakers to gain exposure and network with each other by creating videos on topical issues has evolved into a broader, user-generated approach to current events for tech savvy 18- to 34-year-olds. Most of us know current thanks to their VCAMS (viewer-created ad messages); it’ll be cool to see what’s next.

 

September 11, 2007

OMMA Mobile Finalists

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Here’s a cool mobile campaign founded on something the phone is used for, anyway. The campaign utilizes the large digital screens in Hong Kong International Airport, to let travelers say goodbye to loved ones by using their mobile phones to post photos of themselves with goodbye messages on the big screens. Created by Hyperfactory, on behalf of Motorola. 

June 15, 2007

Tech-Kicks Got Kick

Adidas has my dream pop-up store in Paris. It boasts a hi-tech virtual mirror which captures the feet and legs of the customer, then merges them with images of shoes. Shoes are equipped with RFID, so you can find out all about them without having to talk to anybody. Bottom line: the pop-up is a badass technology-junkie’s bon mot. Enjoy.