August 13, 2010
MasterCard has been hitting the streets with their new ads to promote their new MasterCard Marketplace website, which offers a shopping venue for MasterCard customers that is packed with discounts. As they would put it, “it’s a smarter way to shop online. What makes this new campaign interesting is that it is blurring boundaries. [...]
SHARE | No Comments »December 8, 2007
RadioHead is conducting a musical experiment that takes takes guts and experience — both of which they have in spades. The band is allowing consumers to “pay what they want” for the downloadable version of their album, “In the Rainbows”. Buyers can pay zero or whatever they please up to £99.99 (about $212) for the [...]
SHARE | No Comments »October 17, 2007
Current TV hit a major milestone last month when it became the youngest cable network to win an Emmy — for outstanding achievement in interactive TV. As of today, the user-generated-news website launched by Al Gore and Co. just two years ago has a new look, a new focus and a new domain: Current.com. What [...]
SHARE | No Comments »September 11, 2007
Here’s a cool mobile campaign founded on something the phone is used for, anyway. The campaign utilizes the large digital screens in Hong Kong International Airport, to let travelers say goodbye to loved ones by using their mobile phones to post photos of themselves with goodbye messages on the big screens. Created by Hyperfactory, on [...]
SHARE | No Comments »June 15, 2007
Adidas has my dream pop-up store in Paris. It boasts a hi-tech virtual mirror which captures the feet and legs of the customer, then merges them with images of shoes. Shoes are equipped with RFID, so you can find out all about them without having to talk to anybody. Bottom line: the pop-up is a [...]
SHARE | No Comments »June 6, 2007
All the things you love about TV and the internet, all mixed up into one tasty brew called Joost. I can’t see how you could possibly go wrong. We’re beta testing, and will let you know, of course.
SHARE | No Comments »May 31, 2007
And I thought I was cool, with the Mac Mini/flat screen TV over the fireplace/wireless keyboard combo. No, that’s not cool– SURFACE is cool. I’ve read that you can place a wi-fi digital camera on it, and watch the pictures spill out. Gives me goosebumps. I’m clearing a space in front of my couch right [...]
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