November 12, 2010
Advertising agencies tend to fall into one of two categories. One being a creative-driven agency, and the other a account-driven agency. There is not one that is necessarily better than the other, rather just how they concept and get work done. More >>
November 9, 2010
Help us out and give us your feedback by taking this survey please! We need as much feedback as we can get. It’s only three questions…so it will take no more than about 5 seconds of your time. Thanks!
November 8, 2010
Failing is not fun, however, it’s expected of everyone and in every industry. It’s a way of life, right? Not in advertising…at least thats what people are led to believe. Derek Walker wrote an intriguing article in the small agency diary on AdAge. According to this article, failure is not accepted in this industry. More >>
November 3, 2010
Listening to insight from those who know what they are talking about and love what they do is often times refreshing and always helpful. Today’s article on Conversation Agent discusses some very innovative 2010 marketing quotes. More >>
November 1, 2010
Social media has changed every business and industry in some way, shape or form whether we’re talking the food industry, retail industry, or the advertising industry (especially the advertising). Twitter, facebook, myspace, and blogs have become such a key component for companies they have basically taken over as the “company communicator.” More >>
October 28, 2010
One might say that Meaghan stepped into advertising by accident but once she got her feet moving she danced her way up the ladder! Dancing comes naturally, growing up in the ballet world she has danced professionally with both ballet and modern companies. More >>
October 12, 2010
The Gap clearly went wrong when it comes to their brand identity. As a very well-known and established company The Gap decided to change their logo, releasing the new one 3 days ago. Ever since…consumers have not been happy with it. More >>
September 22, 2010
I’m pretty sure this sale tactic would get my attention from Coke Zero…what about you?
September 14, 2010
An eco-friendly shipping box was designed by a team of eBay employees. This box is re-usable and uses messages including one that encourages recipients to sell again on eBay. “The eBay Green Team says that if each box is reused at least five times, it can save almost 4,000 trees and 2.4 million gallons of water and conserve enough energy to power 49 homes for a year.” This marketing move should do very well for eBay.
September 13, 2010
Apple’s newest addition…the Apple TV. Not only is it a sleek new Apple product, it’s energy efficient, featuring a built in power supply and requires no more energy than your everyday nightlight. I don’t think Apple will ever let us down.