Listening to insight from those who know what they are talking about and love what they do is often times refreshing and always helpful. Today’s article on Conversation Agent discusses some very innovative 2010 marketing quotes. More >>
Social media has changed every business and industry in some way, shape or form whether we’re talking the food industry, retail industry, or the advertising industry (especially the advertising). Twitter, facebook, myspace, and blogs have become such a key component for companies they have basically taken over as the “company communicator.” More >>
An eco-friendly shipping box was designed by a team of eBay employees. This box is re-usable and uses messages including one that encourages recipients to sell again on eBay. “The eBay Green Team says that if each box is reused at least five times, it can save almost 4,000 trees and 2.4 million gallons of water and conserve enough energy to power 49 homes for a year.” This marketing move should do very well for eBay.
Apple’s newest addition…the Apple TV. Not only is it a sleek new Apple product, it’s energy efficient, featuring a built in power supply and requires no more energy than your everyday nightlight. I don’t think Apple will ever let us down.
We hope everyone had a nice Thanksgiving with friends and family.
One thing you probably didn’t see over the holiday was a ballsy ad from PETA. The ad was supposed to air on NBC during the annual Macy’s Thanksgiving Day Parade but NBC nixed it due to not being up to “NBC Universal Standards”.
The primary focus of the ad was to highlight the unethical treatment of turkeys leading up to their most “illustrious” occasion.
Here is an old, yet humorous article that was posted on the BBC news website. The article is from an excerpt from a book by Michael Buerk that discusses various stereotypes and on-going themes that can be found in modern advertising.
Here are a couple of examples:
1. Men are obsessed with sex but will forego sex in order to watch football or drink beer. 2. Women are locked in a constant battle with their weight/body shape/hairstyle. 3. Career success is entirely based on your ability to impress your boss.
The new Tattoo Projects office at 3536 North Davidson Street is coming along nicely. The couch arrived, the bookshelves have been installed, and the robotic vacuum cleaner is operating at full capacity. The coffee maker is on a 4-6 week delivery schedule, and after that shows up, we’ll be fully functional.
Current TV hit a major milestone last month when it became the youngest cable network to win an Emmy — for outstanding achievement in interactive TV. As of today, the user-generated-news website launched by Al Gore and Co. just two years ago has a new look, a new focus and a new domain: Current.com. What started out as an online community for aspiring and up-and-coming filmmakers to gain exposure and network with each other by creating videos on topical issues has evolved into a broader, user-generated approach to current events for tech savvy 18- to 34-year-olds. Most of us know current thanks to their VCAMS (viewer-created ad messages); it’ll be cool to see what’s next.
There’s nothing quite like unrolling the newspaper in the morning, having a cup of coffee, getting newsprint all over your hands, and wrestling with those big-ass pages while you try to eat your oat bran. The newspaper is a part of culture that is weird, outdated, and absolutely fabulous. Hopefully, it will never go the way of the eight-track. But a little something extra to go with all that recycling-bin filler has become de rigeuer, according to Center for Media Research. Today, 92% of America’s topp 100 newspapers offer video on their websites. 39 papers offer original video content! 93 papers offer RSS partial text feeds, and no papers have begun embedding advertisements in their RSS feeds. And 67 papers even allow comments on articles, which is cool. Certainly can’t line the bird-cage with that.